Practical guides for building prize promotions.
Technical and operational guidance for agencies and development teams building instant-win campaigns. Campaign architecture, Winning Moments, secure promotion codes, prize allocation, claims and fulfilment workflows.
Start here.
How Winning Moments work
Prizes are released at hidden moments, not printed into codes. What happens in quiet periods, in traffic spikes and when two entries arrive at once.
Read the guide → GuideBuild or buy? The backend behind an instant-win promotion
What an internal build normally requires, the honest trade-offs, and where promotion infrastructure fits.
Read the guide →For the people writing the integration.
How to build an on-pack instant-win campaign with an API
From packaging to fulfilment in nine steps: create the campaign, generate and print codes, redeem from your backend, handle the result, fulfil, reconcile.
Read the guide → Technical guideHow to prevent duplicate prize awards in instant-win campaigns
Why read-then-write is not enough, the five races that award a prize twice, and what has to be true of the system that stops them.
Read the guide →When the brief arrives.
What agencies should define before building an instant-win promotion
A checklist covering the campaign, codes, mechanics, participant rules, claims, security, reporting and integration, with why each answer matters.
Read the guide → DocsThe API, end to end
Get a key, create a campaign, generate codes, activate, redeem, handle claims and webhooks. Real requests and real responses.
Read the Docs →Try it before you read any more.
Create a Sandbox, configure prize tiers and redeem test codes. Every guide here can be followed against it.